Having the Cake, and Eating it too

Over the past several months, I have experienced "it" through customer service, as well as having numerous conversations with small business owners.

Here is what we as a whole, have come up with.

Sales and Short Term Promotion

A dozen roses is regularly priced at $18.99, but for two, you are getting the second one for $1.01. People, that doesn't mean you can grab a dozen roses for $10.-
From a business standpoint, it's intended to be a sale or short term promotion, in an attempt to try and push inventory. Flowers have a very short life span, ranging anywhere from a few days to a week or even more.

Apples and Oranges

Do not try and compare ice cream to Gelato. Or Kabloom flowers to an arrangement you would pick up at the grocery store. It's like comparing apples and oranges. Another way of thinking about it, ice cream is to a Honda as Gelato is to a BMW. Do you really think you can get a BMW and pay the price of a Honda. It all depends on the quality of the product. The other day, someone comes into the store and says what can I get for $1.25. You look around and the cheapest product on sale is $3.25. What do you tell the customer? As sad as it sounds, you can only advise them to go someplace else or put up more money. Certain businesses will mark-up products in order to achieve profit and cover their overhead expenses and bottom line.